The impact of eCommerce on our daily lives is both profound and disruptive. Industry after industry is adapting to the new way people want to buy and pay for everything from “socks to stocks.” Furthermore, this trend, now decades in the making, has been accelerated by the global pandemic.
 
Today, most nonprofits operate at the trailing edge of the eCommerce curve. They have remained focused more on helping people in need and less on the intricacies of managing eGiving solutions. However, simply putting a "donate now" button on a web page and hoping for credit card donations will not improve fundraising efforts. What’s more, encouraging donors to write paper checks to avoid the high cost of processing electronic payments is not an answer either. Millennials don't write checks.
 
Executives in today’s nonprofits will need to understand the technology platforms, payment systems, and marketing strategies of eCommerce in order to reach the next generation of supporters. Understanding these components will increase their control and effectiveness in building eGiving successes.